Customer Acquisition Cost Calculator
Calculate how much it costs to acquire each customer across different marketing channels and optimize your marketing spend.
Marketing Channel Breakdown
CAC
$200
LTV:CAC Ratio
10.0:1
Payback Period
0.4 months
Marketing ROI
150.0%
Google Ads
$4,000 spend • 20 customers
$200 CAC
250% efficiency
Facebook Ads
$3,000 spend • 15 customers
$200 CAC
250% efficiency
SEO/Content
$2,000 spend • 10 customers
$200 CAC
250% efficiency
Email Marketing
$1,000 spend • 5 customers
$200 CAC
250% efficiency
| Industry | Avg CAC | Avg LTV | LTV:CAC Ratio | vs Your CAC |
|---|---|---|---|---|
| SaaS | $205 | $1,200 | 5.9:1 | -2% |
| E-commerce | $87 | $168 | 1.9:1 | +130% |
| Professional Services | $550 | $3,200 | 5.8:1 | -64% |
| Healthcare | $650 | $4,500 | 6.9:1 | -69% |
CAC Analysis & Recommendations
- • Your CAC of $200 means you need $0.4 orders to break even on acquisition costs
- • LTV:CAC ratio of 10.0:1 is excellent (3:1+ is ideal)
- • Payback period of 0.4 months is reasonable
Your AI Phone Answering Service
Sarah is an AI receptionist that answers your business calls 24/7 with a natural, human-like voice. She handles customer inquiries, takes messages, and filters out spam calls so you can focus on growing your business.
24/7 Call Answering
Sarah answers every call professionally, even when you're busy, after hours, or on vacation.
Never Miss a Lead
Sarah captures detailed caller information and takes perfect messages, ensuring no business opportunity is lost.
Smart Spam Filtering
Sarah identifies and politely handles spam calls, robocalls, and telemarketers without interrupting your work.
Sarah in Action
How Sarah handles your calls
Zero interruptions to your important work
Don't Let Missed Calls Increase Your CAC
You're spending $10,000 to acquire customers. Sarah ensures every lead from your marketing efforts gets properly handled, improving your conversion rate and lowering your CAC.
Improve Conversion Rates
Sarah answers every marketing-generated call immediately, preventing leads from going to competitors and improving your 2.5% conversion rate.
Qualify Leads Instantly
Sarah pre-qualifies every lead, ensuring your sales team only spends time on high-quality prospects, improving your overall marketing efficiency.
Maximize Marketing ROI
Get more value from your $200 CAC by ensuring no marketing-generated leads are lost to missed calls or poor follow-up.
“Sarah helped us reduce our CAC by 35% by converting more of our Google Ads traffic. Our LTV:CAC ratio improved from 2.1:1 to 3.2:1.”
— Lisa Chen, Digital Marketing Director
CAC Optimization Results
This month's improvement
-28%
CAC reduction with Sarah
Lead Conversion
Leads Converted
From marketing calls
67
this month
Conversion Rate
Improved efficiency
3.7%
+1.2% boost
Lower Your Customer Acquisition Cost
Don't let missed calls waste your marketing spend. Sarah captures and converts more leads from your campaigns, improving your CAC and marketing ROI.
No credit card required • Setup in 5 minutes • Cancel anytime