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Marketing Analytics

Conversion Rate Calculator

Analyze conversion rates, optimize funnels, and run A/B tests to maximize your marketing performance.

Conversion Data
Enter your traffic and conversion metrics

Basic Metrics

A/B Test Data

Funnel Steps

Conversion Rate

2.50%

Revenue/Visitor

$3.75

Avg Order Value

$150

A/B Test Lift

+12.0%

A/B Test Analysis
Compare performance between two variants

Variant A (Control)

Visitors:5,000
Conversions:125
Conversion Rate:2.50%

Variant B (Test)

Visitors:5,000
Conversions:140
Conversion Rate:2.80%

Test Result:

Variant B outperformed Variant A by 12.0%

Significant Win
Conversion Funnel Analysis
Step-by-step breakdown of your conversion process
1

Visitors

10,000 users

100.0%

2

Interest

3,000 users

30.0%

70.0% drop-off

3

Consideration

800 users

26.7%

73.3% drop-off

4

Conversion

250 users

31.3%

68.8% drop-off

Overall Funnel Conversion Rate

2.50%

10,000 visitors → 250 conversions

Optimization Scenarios
Potential impact of different improvement strategies
ScenarioConversion RateConversionsRevenueImprovement
Current Performance2.50%250$37,500-
Improve by 25%3.13%313$46,875+25%
Reach Target Rate3.50%350$52,500+40%
Double Traffic2.50%500$75,000+100%

Conversion Analysis & Recommendations

  • • Your 2.50% conversion rate is reasonable but has room for improvement
  • • Revenue per visitor of $3.75 could be improved with better targeting or pricing
  • • A/B test shows Variant B performing 12.0% better
  • • Biggest funnel drop-off: Interest to Consideration (73.3% drop-off)
  • • To reach your 3.5% target, you need 40% improvement
  • • Improving conversion rate by just 1% would generate $15,000 additional revenue
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— Rachel Kim, Marketing Director

Conversion Boost

This month's improvement

+2.3%

conversion rate improvement

Phone funnel optimized
Revenue Impact

Additional Revenue

From improved conversions

$34,500

this month

Conversion Rate

New optimized rate

4.8%

vs 2.5% before

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