Customer Lifetime Value Calculator
Calculate customer lifetime value (CLV/LTV) with advanced cohort analysis, retention modeling, and optimization scenarios.
Percentage of customers who return each year
Profit margin on each sale
For net present value calculations
Customer LTV
$960
LTV:CAC Ratio
19.2:1
Payback Period
0.8 months
Net LTV
$910
Net present value using 10% discount rate
| Year | Customers Remaining | Yearly Revenue | Yearly Profit | Cumulative Profit |
|---|---|---|---|---|
| Year 1 | 100.0% | $600 | $240 | $240 |
| Year 2 | 75.0% | $450 | $180 | $420 |
| Year 3 | 56.3% | $337.5 | $135 | $555 |
| Year 4 | 42.2% | $253.125 | $101.25 | $656.25 |
| Year 5 | 31.6% | $189.844 | $75.938 | $732.188 |
Increase AOV by 20%
New LTV:CAC ratio: 23.0:1
$1,152
+20.0% change
Improve Retention by 10%
New LTV:CAC ratio: 32.0:1
$1,600
+66.7% change
Increase Purchase Frequency
New LTV:CAC ratio: 24.0:1
$1,200
+25.0% change
Reduce Acquisition Cost by 25%
New LTV:CAC ratio: 25.6:1
$960
+0.0% change
LTV Analysis & Recommendations
- • Your LTV:CAC ratio of 19.2:1 is excellent (3:1+ is ideal)
- • Payback period of 0.8 months is reasonable for most businesses
- • With 75% retention, you lose 25% of customers each year
- • Each 5% improvement in retention could increase LTV by $240
Your AI Phone Answering Service
Sarah is an AI receptionist that answers your business calls 24/7 with a natural, human-like voice. She handles customer inquiries, takes messages, and filters out spam calls so you can focus on growing your business.
24/7 Call Answering
Sarah answers every call professionally, even when you're busy, after hours, or on vacation.
Never Miss a Lead
Sarah captures detailed caller information and takes perfect messages, ensuring no business opportunity is lost.
Smart Spam Filtering
Sarah identifies and politely handles spam calls, robocalls, and telemarketers without interrupting your work.
Sarah in Action
How Sarah handles your calls
Zero interruptions to your important work
Boost Your $960 Customer LTV
With a 19.2:1 LTV:CAC ratio, every customer interaction matters. Sarah ensures perfect customer service from day one, improving retention and maximizing lifetime value.
Improve Customer Retention
Sarah provides consistent, professional service that keeps customers happy and coming back, potentially improving your 75% retention rate.
Increase Purchase Frequency
Sarah can proactively reach out to customers, remind them of services, and encourage repeat purchases to boost your 4x annual frequency.
Protect Customer Relationships
Never lose a customer due to poor communication. Sarah ensures every interaction reinforces the value that justifies your $150 AOV.
“Sarah helped us increase customer retention from 72% to 89%, which boosted our LTV by over 40%. The ROI was immediate.”
— Sarah Martinez, Customer Success Director
LTV Improvement
This quarter's results
+23%
customer lifetime value increase
Customer Impact
Retained Customers
Additional this quarter
47
customers
Additional LTV
From improved retention
$220.8
per customer
Maximize Your Customer Lifetime Value
Don't let poor communication reduce customer retention and LTV. Sarah ensures every customer interaction builds long-term relationships and value.
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